We are branding wizards here at Soapoint. Our designers and creatives spend time perfecting even the smallest details because we are passionate about creating brands that are as complex as they are gorgeous.
Recently, we re-branded the Soapoint mascot: our van. In classic Soapoint fashion, we wrapped the van in chrome gold. So gold and so chrome that you could literally take a selfie using the reflection (ballin’). For most creative agencies, a gold van would be enough but we just had to take it a step further.
We took inspiration from Ken Block and his epically well done brand, Hoonigan Racing. Just one look at the Hoonigan website and you’ll understand what we’re talking about. No detail is overlooked, everything is dripping with the brand’s unique colors and style. It’s the type of brand that’s got our creative director smiling.
Ken Block is known to be one of the most thrilling rally car racers that has ever lived. He’s driven a handful of iconic cars all branded to perfection. Since he’s Ken Block, he took his rad rally cars one step further by outfitting many of his race cars with one signature neon wheel (ballin’).
To pay homage to a great man and a great brand, we dipped one wheel on our ride in gold. It will never be as fast as Ken’s car but it’s just one more little detail that we can be proud of. Another example of Soapoint going the extra mile. Cheers to Ken and Hoonigan for creating work above and beyond the expected. Here’s to the pursuit of perfection!