Back to the Streets

October 14th, 2015 Posted by Uncategorized No Comment yet

Street art, graffiti, spray paint, lodo, Rino district, rino art district, rino denver, cocrush, CoCrush, Colorado, Denver, Mile high city art, denver art, rino art, ellestreetart, soapoint, graphics, vinyl, wall wrap,

Brilliant art often comes from struggle. It’s a voice of the people against oppression and in response to the human condition. Street art in particular spawned from this same type of struggle. It was the struggle for turf and a statement to authority. Still clinging to its rebellious roots, graffiti art today is becoming less taboo and more and more respected. As a collective of artists and rebels ourselves, Soapoint was stoked to donate sweat and material to the 2015 Colorado Crush. The celebration where artists from across the country coated entire city blocks of Denver’s RiNo District in vibrant color. The following is a recap of our experience.

Street art, graffiti, spray paint, lodo, Rino district, rino art district, rino denver, cocrush, CoCrush, Colorado, Denver, Mile high city art, denver art, rino art, ellestreetart, soapoint, graphics, vinyl, wall wrap,

Lost Boys Wall by @madmanart and @lookatart

As I walked through the packed alleys, chattering with the shake of spray cans, I came to a true appreciation for the moment I was experiencing. It signaled the end of a prohibition and the beginning of a revolution. This was a collection of artists; citizens able to communicate a message through layers of liquitex. A chance for voices to be heard with appreciation rather than persecution.

Street art, graffiti, spray paint, lodo, Rino district, rino art district, rino denver, cocrush, CoCrush, Colorado, Denver, Mile high city art, denver art, rino art, ellestreetart, soapoint, graphics, vinyl, wall wrap,

Colorado Crush wall by @ellestreetart

Every artist I spoke with mentioned how grateful they were to have been allotted such a huge canvases in RiNo District; an area known for being a hub for Denver art and design.

Street art, graffiti, spray paint, lodo, Rino district, rino art district, rino denver, cocrush, CoCrush, Colorado, Denver, Mile high city art, denver art, rino art, ellestreetart, soapoint, graphics, vinyl, wall wrap,

Though these were professionals, the rebellious artist vibe was present with every artist present. Tall boys cloaked with brown paper bags were sipped and tobacco smoke blown into the air as vibrant colors were layered over almost every vertical surface for blocks.


Although we weren’t out there with spray cans, we did get the opportunity to donate a huge mural showing all of the CoCrush 2015 sponsors. It was cool to do something different and everyone was interested in our process and our chrome gold van!


We even got our new hire, Carter, to donate some sweat. You can see him in the photo below applying heat and pressure to the massive stretch of vinyl. That expression on his face is the look of sheer fear of messing up while my lens was on him. He did a great job and we’re really proud to have been able to contribute to the beautification of one of Denver’s most respected art districts.


Next time you’re cruising through Denver’s RiNo District, keep an eye open for these and more amazing pieces. If you spot the wall, be sure to snap a shot and tag #Soapoint. We’ll give you some love. Search #CoCrush2015 for more photos and make sure to check out the various artists and sponsors who made this production possible. Our team can’t wait, til next year!


Pistoe and Victoriano Rivera
Mad Man Art
Jake Merten
Lauren YS
Markham Maes
Vyal One
Brian Scott Hampton
Sandra Fettingis
Mike Graves
David Shillinglaw
Thomas Evans
Hollis and Lana
David Rice and Blaine Fontana
Max Kauffman
Molly Bounds
Sec and Ease
Anthony Garcia Sr.


Wolf Properties
Sweet Leaf Marijuana Centers
Next Harvest
Colorado Crush
Sage Hospitality
Park Burger
Denver Arts & Venues
Red Bull
MidFirst Bank
Tres Birds Workshop
Lk Mndd
Exdo Event Center
Marley Coffee
Osaka Ramen

Soapoint Pro Tips : How to Preserve your Vehicle Wrap

September 15th, 2015 Posted by Uncategorized No Comment yet

Vehicle Wrap, Vinyl, Wrap, Care, Protection, Pro Tips, Soapoint, 3M, Fleet Wraps, Colorado, Denver

Your vehicle has the potential to reach the eyes of 30,000 to 70,000 people every day. Make sure that you keep your wrap performing to its full potential. The number one enemy of your vehicle wrap is the sun. Now days, most vinyl materials are rated for seven to ten years but over exposure to sun can accelerate aging of the material. Prolonged sun exposure can lead to a number of undesirable outcomes as listed below.

Fading: Colors will fade and bleach.

Ghosting: Your car paint underneath the white portions of the wrap is more susceptible to UV rays which can discolor existing paint and even “Ghost” the wrap pattern to your existing paint, requiring professional attention.

Paint Damage: Vinyl that has been over exposed to the sun will eventually begin to crack leaving a shatter shaped pattern that is susceptible to sun damage and scratching due to the build up of of road grime between the cracks.

Removal Difficulty: Sun damage will make removal difficult and may result in paint damage. This could factor into a more expensive bill when you re wrap your vehicle.

What To Do

Wax. We highly recommend your vehicle wrap at least once a year. This will help to maintain the high shine and prolong the life of the graphics. The best wax is liquid, which is easier to apply. In most cases, the wax will take out some stains you may acquire on the wrap. It is especially important to wax your vehicle in our harsh Colorado climate.

Remove snow. Only use a soft brush and never use a scraper as this could damage the wrap. If you wax the vinyl, snow should come off easier.

Watch your wrap. If you ever see any part of your vehicle wrap lifting or peeling, you must contact us immediately so we can fix the problem. If you leave such issues unattended, you could void the warranty on your wrap.

What Not To Do.

Brush wash. This may loosen the edges of the wrap leading to further damage as well as dull or scratch the finish of your wrap.

Pressure wash. We advise against pressure washing. If you are inclined to do so, here are some helpful tips. Pressure wash your vehicle from front to back, keep the wand at an angle to avoid getting water underneath the pressure sensitive adhesive vinyl. Never get closer than twenty inches from the vinyl with the wand. Be sure to use less than 2,000 PSI and a water temperature less than 180 degrees Fahrenheit.

Never use window wipers on window perf.

Never use cleaners with ammonia or bleach.

Never pressure wash window perf.

Never scrape window perf while removing snow from your vehicle.

By following these pro tips, you will preserve the life of your vehicle wrap and keep it looking and performing as it should for many years. Get in touch with our team with any further questions. We’ll see you around.

Wam bam creative jam: A Recap of the Adobe Creative Jam

August 25th, 2015 Posted by Uncategorized No Comment yet

Adobe, Adobe Creative Cloud, Adobe Creative Jam, Creative Jam, Creative, Graphic Design, Design, Motion Graphics, Graphics, Award, Win, Illustrator, Galvanize, Denver, Colorado, Soapoint, Trophy, Designers, Design Competition, Lower Highlands, Wish You Were Here, Good As Gold, Agency Life, Creative Agency, Agency,

Every once and a while, the winds blow to our backs, the stars align and the universe looks upon us with favor.

This was the case for our team last week when we were invited to compete in the Adobe Creative Jam. Completely pumped on the invite, we prepared our forces. Ryan and Drew, two of our very talented graphic designers, volunteered to represent the team. They scoured through previous creative jam prompts, studied their competition and got all their nerdy tech stuff together, more than ready to design their faces off.

The venue itself was impressive. Galvanize, located just off the Platte River in Denver’s Highlands neighborhood, has a beautiful building with the most perfect 4th floor patio around. By the time we arrived, the design teams were already hunkered down in front of their computers, given beer and a theme: Wish you were here.

Although it seemed like the designers were really stressing (as designers often do) about having such a loose theme, we were excited to see what everyone would come up with. The prompt couldn’t have been more perfect in my opinion.

Our team looked like they brought the entire office. They had bling’d out their huge Apple Thunderbolt displays with chrome gold Soapoint die cut stickers and had just about every drawing utensil ever strewn over the table.

Our boys cranking out some magic

Our boys cranking out some magic.

As the design teams sat busy at work, slaving away in front of their various Adobe programs, we were in the main hall enjoying beers, tacos and talks with some very inspiring professionals.

The Made Shop gave an incredible talk on the value of inefficiency in design process.

Andy Burdin told the audience about one of his favorite assignments as a designer and walked us through his design process.

Anh Phan spoke about her professional journey leading to the beautiful display art and event design that occupies her time now days.

Ryan and Drew presenting their final submission

Ryan and Drew presenting their final submission.

After delivering strong presentations explaining each piece, the teams were judged in three categories; Motion Graphics, People’s Choice and Judges’ Choice. Each team’s submission was on point and beautifully unique. Our boys came through with the win in the judges choice category after explaining their piece.

Soapoint submission

In classic Soapoint style, after basking in the glory of our victory, we decided to celebrate. We headed across the street to the Denver Beer Co where we met up with the Creative Jam hosts, Paul and Liz to enjoy a good brew.

Shout out to everyone who showed face at the Creative Jam this year. It was a huge honor to be in the presence of so much talent and we are looking forward to next year! Until then, you know where to find us.

Read the story as Drew tells it here.

Certified: A Word With the World’s Best 3M Installer

August 13th, 2015 Posted by Uncategorized No Comment yet

3M; Test; 3M Test; Certified; 3M Certified; Preferred; 3M Perferred; Installers; Install; 3M Install; 3M Perferred Installers; 3M Certified Installers; Vehicle Wraps; Vinyl Wraps; Wraps; Vinyl; Denver; Colorado; Creative; Creative Agency; Good As Gold

Recently, we sent one of our teammates to Minneapolis. Since we are all significantly jealous of Ethan’s adventure to the North we are going to quiz the hell out of him. As if he hasn’t been through enough testing already! Read what he has to say.

Why did we fly you to Minneapolis again?

“Soapoint flew me out to Minneapolis to test for my 3M Preferred Installer title. Mike Hornbeck (Soapoint CEO) had received his in 2010 and in Jan we applied for, and received, our 3M Company Certification which allowed us to send one employee out for the 3M test. Mike sent me with the idea of having as many preferred installers on staff as possible.”

Would it be possible for me to cheat on the 3M test?

“No not really, it’s all or nothing. The test is two days and includes a written part (50 question multiple choice) and a physical install part with multiple stations. Teachers come in after you have completed the station in the allotted time and grade your install with a fine tooth comb. They go over every little detail and ding you points for every little thing wrong they are very scrutinous about your work.”

What are you bringing back to the Soapoint team?

“I’m bringing back another 3M Preferred Installer title which by me being on staff will allow Soapoint to be certified by 3M. My preferred title will allow the company to maintain the certified title.”

How much better are you now?

“It was along time coming for me to go out and test. I have wanted to test out at 3M for about six years now. I am currently in my tenth year of installing graphics. Even with many years of learning — what you think is– everything there is to know about installing 3M materials, there is always some new tool or trick that someone shows you. I learned a couple of awesome new tools and install tricks that are definitely part of my arsenal of vehicle wrap knowledge today.”

If Soapoint could have flown you anywhere else in the world where would you have gone?

“Minnesota was the first time I have traveled out of state for work and it was definitely fun to travel representing Soapoint. If I could choose to go anywhere in the world, I think that I would travel somewhere super innovative in the graphics game like Tokyo or Dubai.”

What was the test like?

“I was nervous at first but once we got into the mix of things, it basically became another day at the office for me. Over time the instructor/teachers walk around and look at your work to grade it and deduct points from your overall score by scribing with a big giant red sharpie all over a candidate’s work with -1s . But I Passed and Completed the test in satisfactory time on all stations.”

I’m sure not everyone passes… What would our boss have done to you if you failed?

“No, not everyone passes the test. For instance, in my class there were four of us and only two of us passed the two-day test. Mike jokingly threatened me at first when we had started booking the trip, but before I left he gave me a vote of confidence and told me that I had done graphic installs a lot longer than he had when he took it so I would be fine. He told me to have fun, enjoy myself, meet new contacts, and succeed, so thats what I did and it was a great trip.”

Since Soapoint is one of only a handful of companies in Colorado to have obtained the 3M Certified title, does that make you the best installer in Colorado? Does that make you the best installer in the WORLD?

“There are now ten preferred installers in the state of Colorado, including myself. Those ten 3M perferred installers work at shops that have achieved the 3M Certified title. It takes a 3M preferred installer on staff for the company to even apply. It doesn’t make us the best even though we are definitely one of them. The certification gives our clients the reassurance that they are working with a highly qualified, 3M-trained, graphics company and that they are going to get a product that is 3M guaranteed!”

In summary, we now have two of Colorado’s 10 preferred installers on our team. It does make us the best 3M installer in the world and no, there is no way of cheating on the test… Bummer.

Thanks Ethan for being an absolute install ninja, passing the test with flying colors and returning home to share the glory with the rest of us here at Soapoint! See our listing with UASG here and read more about the what it means to be 3M Certified/Preferred here.

Paying Homage to a Hero

July 23rd, 2015 Posted by Uncategorized No Comment yet


We are branding wizards here at Soapoint. Our designers and creatives spend time perfecting even the smallest details because we are passionate about creating brands that are as complex as they are gorgeous.

Recently, we re-branded the Soapoint mascot: our van. In classic Soapoint fashion, we wrapped the van in chrome gold. So gold and so chrome that you could literally take a selfie using the reflection (ballin’). For most creative agencies, a gold van would be enough but we just had to take it a step further.

We took inspiration from Ken Block and his epically well done brand, Hoonigan Racing. Just one look at the Hoonigan website and you’ll understand what we’re talking about. No detail is overlooked, everything is dripping with the brand’s unique colors and style. It’s the type of brand that’s got our creative director smiling.

Ken Block is known to be one of the most thrilling rally car racers that has ever lived. He’s driven a handful of iconic cars all branded to perfection. Since he’s Ken Block, he took his rad rally cars one step further by outfitting many of his race cars with one signature neon wheel (ballin’).

To pay homage to a great man and a great brand, we dipped one wheel on our ride in gold. It will never be as fast as Ken’s car but it’s just one more little detail that we can be proud of. Another example of Soapoint going the extra mile. Cheers to Ken and Hoonigan for creating work above and beyond the expected. Here’s to the pursuit of perfection!

Sweet Leaf Web Store: How We Got It Up

July 16th, 2015 Posted by Web Design 2 comments


As any creative agency knows, getting a merch store online is no easy feat. After a lot of hard work and some drinking, we’ve emerged on the other side. Now we can sit back and watch as all of you poor, helpless fools empty your pockets to our gleaming example of Soapoint teamwork. Web stores are just one more thing we’ve added to our arsenal.

That being said, I’m now tasked with writing a blog summarizing all the individual pieces that went into making the web store a success. Since that sounds boring af I’m gonna put my own spin on it…

What follows is a short interview with everyone who helped “Get it up”. I’m doing this partly because it will be more interesting and partly because if I were to ask one of our graphic designers to write a paragraph, I’d end up getting verbally accosted and possibly attacked. For my own safety, I asked those involved for brief descriptions of their roles in the project.

Mike, as our creative director you took the reigns and directed all of our efforts. You were both the engine and the brakes on this whole operation. Explain what directing this project was like using only emoticons.

😬💪💪🍺👏🙇💪💪💪😲🍻😏💨😆💪💪💪👏🍻🍻😴👉💩❗️💪💪💪🎉🎉👏👏🎉🎉😎😎💵 – Mike

I’m not even going to take a stab at translating that. I will tell you that we do all have huge biceps, drink beer for energy, celebrate often, and occasionally have to clean shit up.

Kat, you sourced all of the clothing, hired the models and generally kept us all in line, tell us how it was in two words using only crayons.

Art Directing the online web store was a WILD PARTY! The entire team really pulled their strengths together to make it happen. #buyshit #wildparty -Kat


Thought I said TWO WORDS… Art Directors are better at using crayons than following directions…

Paige, you designed much of the apparel, give us the rundown in a haiku.

“Apparel design
Put some pictures on a shirt
And call it a day” -Paige

I can promise it was more complicated than that. Paige came close to kicking our asses when we interrupted her hustle for a meeting. Note for next time: **Approach slowly and bring whiskey**

Ryan, everyone is saying that you didn’t do much, but I don’t believe it. Tell us about your role with the web store in the voice of Kanye West.

“I’m a creative genius, no other way around it. I’m the Michael Jordan of everything.” -Kanye West/Ryan
Hold up, hold up.. I’ma let you finish.. But first, Ryan is the greatest designer of all time. I’m not positive he actually contributed but surely his presence alone was enough.

Austin, you’re a graphic designer and a photographer. You got to hangout with models. We’re all jealous. Tell us how that was with lyrics from your favorite rapper.

“The bombest chicks give me compliments, yeah it’s common sense, cuz i’m comin’ with the heat like Wade, Lebron and Chris.” – G-Eazy/Austin

It’s hard to get designers to write words. Turns out Austin would rather be chillin’ with models than writing about them.

Drew, you coded the online store. Nobody would know what the hell you’re talking about anyway, so give us the rundown on coding the web store up using only made up tech jargon.

“Once I rediferenciated the patterns of the store Matrix, I took the red and blue pill and fixed the flux-capacitor to take one millionth a gigawatt and the sustainable store was functioning.” -Drew


Thanks Drew. For everything you did. Whatever it was.

Kate, as a copy writer you wrote all the pretty words, found in the store and all of the social media updates for Sweet Leaf’s anxious fans. You hyped it up resulting in over 2,000 visitors to the page in the first few days! Since you’re the only one good with words here, describe your part of the process using a food metaphor.

“What’s BBQ without mac and cheese? The online store without copy. It’s unbelievably dank, but you know it’s missing something crucial.” -Kate

Food metaphor? Who asks that?

I’m Henry. My job was to document the process and make it shareable. So here’s how i feel about creating the content we used to litter your News Feeds. I wrote it in Spanglish and then translated it to english for you.

Spanglish: La web store esta mucho trabajador pues, muy divertido! To write-o la blog chupas mas culo y yo no se how to did it.
English-ish: The web store is much work, then very funny! To write the blog sucked more ass and I do not know how to did it.

I’m taking some serious risks publishing this.

Evolution means survival to us at Soapoint

so progression is nothing new. Every once in a while we reflect back on where we’ve been and give ourselves a pat on the back for how far we’ve evolved. We’ve come a long way from the sign shop days and we’re constantly adding new skills to our game. We were printing signs back then. We’re launching successful online stores today. We’ll be doing something even bigger tomorrow.

Click here to check out our work!

Watch for us around town. We’re in the gold van. Tag us. #GoodAsGold

Soapoint Team Member Handbook

July 10th, 2015 Posted by Uncategorized No Comment yet

Team Member Handbook

From pirates to pilgrims, every great civilization has conducted themselves based on a set of rules. Most of these rules exist within text across the world and have set the framework for societies worldwide to flourish.

Soapoint has always had a code. A few unspoken rules that keep us functioning as a unit. Now the code is on paper. The pirate code. If you’ve followed us at Soapoint up to this point, you know we’re not your average creative agency. We don’t follow fads or contemporary rules. We wrapped our van in chrome gold. Nobody does that.

We are making massive strides in our game and our team is growing both in numbers and skill. With fifteen creatives under one roof and no chance of slowing down, we needed this. But in classic Soapoint fashion, if the rules get in between us and our creative process, we’re gonna break them.

Nothing has left our building without a distinct style and voice. Our Employee Handbook is no different. We added a little of our own touch. The book was both written and designed by our team and it shows. No detail was overlooked and we are very proud of how the final product turned out.

See it for yourself.
Screen Shot 2015-07-10 at 11.16.10 AM

Don’t think that we’re changing. Soapoint is still a bunch of creatives in a warehouse kicking ass across Denver. We’re just stepping up our game. When you see us, tag #GoodAsGold

Good as Gold

July 1st, 2015 Posted by Uncategorized No Comment yet

New Soapoint van wrap. We are 3M certified and take pride in doing the best work in Colorado.

We went to lunch with an agenda. When we go to lunch with an agenda we order cocktails. This day was no exception. The shots eventually came and the business began. There is something about that initial feeling of tequila tingling in an empty stomach that brings the ideas.

One topic to discuss during that particular lunch was our company van. Let me give you a little insight into why this would even merit conversation. Our van is not just a necessary tool, it has evolved to be almost a mascot here at Soapoint. The last wrap pissed a lot of folks off. It was a big ass, green opinion on wheels and we loved it. Things here at Soapoint change quickly and the van was no exception.

Now we were loose. You may think that this sounds unprofessional, but I’d have to disagree. When it comes to drinking at lunch, we are as professional as it gets. When you enjoy a good meal and some tequila, ideas begin to rush out of your mouth (for good or for bad). Now sat four creatives at a table together with good food and a mission. The perfect ingredients for Soapoint gold.

Anyway, we decided that we should wrap the van in flashy chrome gold vinyl. Why? Because Soapoint is good as gold and now you fucking know it when you see us in traffic. So we finished our lunches and got back to work.

If you see the van, snap a picture and tag #GoodAsGold. We’ll see you around.


Opinion on Wheels

March 13th, 2015 Posted by Uncategorized No Comment yet

IMG_0288At first glance, the SOAPOINT van looks like something out of a post-apocalyptic movie with its huge off road tires, three inch lift, blacked out windows and candy green exterior. Closer inspection reveals that the outside of our van is wrapped in vinyl with words, phrases and symbols some offensive, some not. It’s not typical of a creative company to boast a huge middle finger on the side of their van but we’re anything but typical. The van to us, offensive or not, is an expression of our continuous relationship with design and perfection. It’s a visual representation of our absolute commitment to remain focused, edgy and hungry.

As one might think, rolling down the street in an “opinion on wheels” definitely turns heads. The 15 sodas we’ve cleaned off and countless door handles we’ve replaced seem to allude to the fact that not everyone appreciates the van’s message as much as we do. It’s been said in numerous rap songs that “the haters gonna hate” but we’re alright with that because there are plenty of people showing love too. From fist bumps to photos those who understand and appreciate our message let us know. Good or bad, the shit pot needs to be stirred and no one is more qualified to stir than us.

The van, as often vans do, represents freedom. Creative freedom and separation from the boring, mundane and average. The words, phrases and symbols are not meant to offend but to inspire. It’s a call to action to go the extra mile and to never be complacent. Though it’s tempting to just zombie through your day doing your work to pay your rent, life is short. Too short not to be loud, unique and in some cases offensive. We at SOAPOINT are living testaments to this. Everyday we show up to work our team swings for the fences and holds nothing back. We bash our heads against desks, whiteboards, computers and each other until perfection is reached. As the van can attest, there is and never will be anyone like us. For good or bad, we are SOAPOINT and our van is here to remind you.

The Making of a Legend

February 26th, 2015 Posted by Uncategorized No Comment yet
SOAPOINT! founder Mike Hornbeck overcomes the obstacles of starting his own business.

SOAPOINT! founder Mike Hornbeck overcomes the obstacles of starting his own business.

The need to create and the presence of opportunity led to the rocky beginnings of a dream that started with two college friends. They didn’t know that their dream would manifest in a bigger form than they ever imagined. The two friends met at Fort Hays State University where their obsession with art and design brought them closer together.

They began to explore large format street art in the small college town. The pair started signing their masterpieces as “soap” and “point”. One thing led to another and Studio Soapoint was born. The boys focused on design and painting murals at local bars. They enjoyed juggling their startup and finishing up school. As typical rookies, the ideas of contracts and pre-disclosed pricing hadn’t cross their minds. Regardless, seeds were planted for a dream that expanded past the borders of Kansas.

With a bicycle, a bag of clothes and their new graphic design degrees in hand, the fearless friends left for a new adventure in Colorado.

The two friends were faced with entering the real world in 2005. With a bicycle, a bag of clothes and their new graphic design degrees in hand, the fearless friends left for a new adventure in Colorado. Thirsty to work in design, one of the friends landed a job sweeping floors at a large format print & sign shop. He fell in love with everything at the shop. Making things, transforming prints to displays, stickers, signs, vehicle wraps– All things sign and design. After gaining several years of experience in the industry, the friends decided to resurrect Soapoint Graphics in December 2007. Production began as they worked out of a tiny studio apartment in Downtown Denver.

It wasn’t always sunshine and roses for Soapoint, there were many road blocks and learning curves at the beginning. After a one-year failed partnership with a local events company, they were determined to push on. They focused on their roots of customer service, quality and personality. A heavier demand for vehicle wraps led to the completion of 3M testing in St. Paul, Minnesota and the delivery of the title of 3M Preferred Installer. In 2010 the company began to dedicate more attention to graphic design and marketing.

Fast-forward to 2015, Soapoint is home to 13 employees and the company grossed over 1 million in sales last year. The company is poised for dramatic growth in the creative industry as well as the print & sign industry. The teams meld together to deliver a positive streamlined workflow that simplifies client retail management and meets all environmental and graphic design conception and production. The Soapoint family continues to cling to it’s roots of customer service, quality and personality, creating a genuine, one of a kind experience.

That’s good sh!t.

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